Communication is a dynamic process. To truly engage people, you have to respond to changing markets, media, technologies, and consumer needs with a combination of insight and creativity, quality and flexibility. BSL offers a fully integrated suite of marketing communications services designed to deliver needs-driven solutions, motivated audiences, and the business results our clients are looking for.
- Research & strategy
- Marketing & communications planning
- Creative development & writing
- Branding & design
- Media planning
- Interactive, online & social media
- Special events management
- Production & quality control
Research & strategy
Understanding is the first key to success. We conduct, document and interpret findings from primary and secondary research — be it online or offline resources, surveys, in-depth interviews, or focus groups — in order to add certainty to your marketing initiatives. Our services include marketing and communications audits, requirements definitions, project management, development of audience and media insights, best practices, and brand or marketing strategies, all designed with your objectives in mind.
Marketing & communications planning
Anything worth doing is worth doing right. An important part of our business is knowing your audiences, what motivates them, and how best to reach them. We apply our expertise in all forms of marketing and communications to devise the best possible integrated plan to create awareness, generate leads, increase sales or traffic to your website, or achieve any other goal you may have. Each plan includes detailed media mix and rationale, timelines, budgets and, significantly, criteria for evaluation.
Creative development & writing
We look to create communications that inform, inspire, and incite. With that goal in mind, our team conceives creative approaches precise enough to effectively deliver your message, while flexible enough to be applied across all media — print, broadcast, online, interactive, social and emergent. We then craft our ideas into clear, insightful, and resonant concepts for specific B2B or B2C placements. Our creative process begins and ends with you, as each deliverable is finalized in collaboration with our clients.
Branding & design
In business, it is important to look good. We believe that great brands and great design go hand in hand. So whether we're asked to design a single brochure, print ad, web banner or direct email piece, or to execute a full advertising campaign, we always do so with brand considerations top of mind. And when asked to create an entire brand, from logo and tagline development through website and video production, you can be equally sure that we’ll never compromise on striking graphic design.
We view any medium as a potential opportunity, and then we design a comprehensive media plan around the ones best suited for reaching your audience. How do we determine that? First we segment your target audience in a meaningful way. Then we analyze rates, reach, frequency, traffic, impressions, and a myriad of other performance indicators for all traditional and emerging media. Ultimately, our recommendations include only those that deliver the best value to our clients.
Interactive, online & social media
We understand how communication works and, bringing together technology and art, we build and leverage innovative interactive tools to make it happen. While we constantly anticipate the next, we only develop solutions with technologies proven to deliver on the hype. Our areas of expertise include website development, search engine optimization (SEO), social media management, database-driven applications, corporate and rich media presentations, electronic direct mail, microsites, intranets, extranets and customer portals, e-commerce and e-learning sites, Flash animations and more.
Special events management
There are few opportunities to create the lasting impact that you can with a well-conceived, well-planned, and well-executed event. By managing the logistics from set-up to tear-down, and handling brand and theme development, event-branded invitations, web sites, and gifts, we help you make an indelible impression at your conference, meeting, customer appreciation event, tradeshow, or sales promotion.
Production and quality control
We are obsessive about getting it right. Every piece of work we produce is subject to our comprehensive but flexible project management system, and proofing by our quality control experts — all with the aim of achieving a consistently high degree of accuracy and quality. Our dedicated post-production team ensures that when you receive the final product, whether directly from us or from one of our rigorously screened third party suppliers, you can rest-assured that Banfield-Seguin’s own high standards have been met.