BSL Welcomes New Team Player:
Michelle Groulx

When you boil it down, there are three keys to success as an Account Manager: experience, expertise and the ability to build strong, vital relationships.

Michelle Groulx not only checks all the boxes — she stacks them up to build her career on. She has spent the entire new millennium working in Account Management for both full-service marketing communications agencies, and those specializing in marketing strategy, technology, new media development, and design.

She’s also the newest member of Banfield-Seguin Client Services team. Michelle is bringing her endless energy, enthusiasm and acumen to her role as Account Director.

In just a short time, she has already established herself as a key contributor on accounts such as the International Joint Commission and Sustainable Development Technology Canada. Truth is, we couldn’t stop her if we tried. Not that we’d dare. We’re too excited to see how her business development and all-around industry experience will benefit both BSL and our clients long term.